The 1960 Monarch carried a ribbed grille in six sections, with dual headlights in the extreme ends. The leading edge of the hood was skinned flat, forming a chromed opening in which the word Monarch was spelled out. The massive bumper carried the turn signals. The bumper wrapped around and curved upward at the side as it stretched back to the front wheel wells. Five-point crowns, so long a symbol of the mighty Monarch, made their appearance as road guides, nestled in a channel that ran the length of each front fender.
|This four-door Monarch Lucerne sedan sold for $3,430. It was the least expensive and the most popular Monarch |
in 1960; 2,548 units were built.
|Only 65 two-door hardtop Sceptre Cruisers were built in 1960, making it the most rare of |
that year’s Monarch offerings.
|Monarch Sceptre’s back seat was more like a sumptuous living room.|
The interiors were beyond posh with thick and deep wall-to-wall carpeting. Upholstery was 100 percent nylon-faced Jamaica Cloth and crush-grain vinyl, covering foam rubber cushions. “Every detail of the Sceptre interiors reflects careful craftsmanship and good taste in contemporary style.”
|Instrument panel for Monarch was decidedly space-age.|
Appointments were slightly less dazzling in Richelieu models but did include the three-speed electric wipers, the non-glare rear view mirror and the self-winding electric clock that Sceptres had. Interiors were finished in “glove-soft vinyls and rich Avalon cloth tailored in a range of designer-inspired colour schemes.” Both front and rear seats were given foam cushioning, deep pile carpeting and the Morocco-grained vinyl padding on the instrument panel were meant to be “added high-fashion notes.”
|The corporate 383 V-8 was the engine of choice for Monarch.|
The Monarch line was rounded out with bargain-priced two-door and four-door hardtop Cruisers and a four-door sedan in the economical Lucerne series. It was a big car with few frills. The de-tuned 280-horsepower version of the 383 V-8 with a two-barrel carb sufficed and the engine was mated to a three-speed manual transmission. Upholstery was still upscale with “rich, nylon-faced fabrics in handsome tweedy patterns,” and complemented with “supple iridescent vinyls.” Carpeting was of the tufted loop-pile variety for “a final touch of luxury.”
Cutaway drawing shows Monarch’s frame, bowed for safety.
Copyright James C. Mays 2005
All rights reserved.