Find Your Car

Loading...

Wednesday, March 24, 2010

1959 DeSoto




Visit my old car website at http://www.theoilspoteh.ca

Named for Spanish explorer Coronado DeSoto, Chrysler Canada’s mid-priced marque celebrated its 30th anniversary with the debut of its 1959 models. Despite the annual update, there was little that was new about this year’s crop; the shell was on the third year of the body cycle.

The DeSoto styling team had worked hard to create a fresh look for the marque, perfuming the pig--they called it.  This year they incorporated a pair of massive, dual jet-look air intakes into the top of the front bumper. Side trim was reworked, chrome was more lavish and tail fins grew larger than last year.

For its big birthday bash, a sumptuous new top-of-the-line Adventurer series was crowned king at DeSoto. A mighty 383-cubic inch Turboflash V-8 with four carbs was installed to make sure that these two-ton vehicles would breeze down the pike. The update was pleasant and the posh Adventurer absolutely stunning, but sales were far and few between.
Consumers could choose DeSotos in three series. The aristocratic Adventurer was billed as “pure gold in ride, pride and pleasure: and “a thoroughbred in every line and every luxury.”  Only a two-door hardtop and a ragtop were offered, each laden with anodized gold colour-sweep trim to set it apart from lesser DeSoto kin. Interiors were finished in white and gold textured Nylon Casino Corde accompanied by handsome vinyl. Folks who purchased the Adventurer were promised they would “ride as softly as passing summer clouds.” 

Below the Adventurer line came the Fireflite family with two- and four-door hardtops, a convertible and a four-door sedan. It also added a six-passenger, four-door station wagon called the Shopper and a four-door, nine-passenger version that went by the name Explorer. “Touch the button and feel luxury come to life,” advertising whispered. Cabins were dressed in Parisian Tweed nylon metallic fibres in blue, green tan or grey, harmonized with durable metallic vinyl bolsters. The Torsion-AIRE all-steel suspension system promised a velvety ride. Fireflites were given the 305-horsepower Turboflash engine with a four-carb setup.

Visit my old car website at http://www.theoilspoteh.ca


The least expensive DeSoto in the lineup; the Firedome family promised value and prestige far above its price. It shared an engine with Fireflite but only came with a two-barrel carb. It also had no wagons but offered hardtops, a convertible and a sedan, decked in modest trimmings. Interiors were finished in strictly modern Mayfair Dobby weave fabrics set off with blue, green beige or grey vinyls in co-ordinating hues. All DeSotos were blessed with the TorqueFlite automatic pushbutton transmission as standard equipment.

Americans could purchase DeSotos in a very inexpensive Firesweep series. Because it overlapped Dodge territory, it was not offered here.

Adding some pizzazz to the 30th anniversary bash, designers trotted out the Cella 1, a DeSoto concept car in 3:8 scale. Powered by a chemical fuel system supplemented with electric motors driving each wheel, the breathtaking convertible-coupe featured novel heating elements in the greenhouse. Seating four passengers, two faced rearward and were spoiled with such amenities as a refrigerator, TV, stereo tape deck and a beverage dispenser.

There were about as many options for the production DeSoto as there were snowflakes in a good winter’s gale. A Sports Swivel Seat angled outward by 40 degrees for passenger convenience of exit and entry. Safety padded dash, dual antenna, electric clock an automatic headlight beam changer, Dual-Jet windshield wipers, solar tint glass, the Mirro-Matic rearview mirror that set itself to reduce glare from the headlights of cars approaching from behind, a new outside remote-control mirror, an electric clock, the Touch-Tuner or Station Seeker transistorized Radio, a rear window defroster and a pushbutton heater were add-ons that made the drive more enjoyable.

Then there were the extra-cost power assist options: Constant-Control power steering, Safe-Stop power brakes, Six-Way power seats, power windows all around--including the Vista-Vu power tailgate window for six-passenger wagons.

Officials secretly planned to phase out doomed DeSoto. They would do it without missing a single sale. Chrysler’s inexpensive Windsor series was expanded. The price tags on those entry-level Windsors were substantially lower than those of many DeSotos, causing consumers to bypass the marque altogether and move right on up the corporate ladder to the more prestigious Chrysler nameplate.

Despite the unforgettable advertising campaign, “It’s delightful, it’s de-lovely, it’s DeSoto!” sales were only 1,404 units for the calendar year. Little captive import Simca had outstripped it four times over, finding 4,051 buyers. The dismally selling DeSoto would return for a final season in 1960.



Visit my old car website at http://www.theoilspoteh.ca
Copyright James C. Mays 2005 All rights reserved

19 comments:

Graham Clayton said...

James,
Just one correction - the final year for De Soto was 1961, with the decision to end production made on November 30, 1960, just 47 days after the '61 model (two-door and four-door hardtops) were introduced. Only 3,034 '61 De Sotos were built.

James C. Mays said...

The final year for De Soto in Canada was 1960. No 1961 De Sotos were built or imported. It was replaced by the Valiant, sold as a brand not as a model of Plymouth, thus keeping the five ChryCo brands in the corporate pentastar.

lin liyi said...

Following Wonderful Warfare additional adult men ended up donning designer watches when they got accomplished in the warfare along with rolex replica grew to be identified as being a honor for you to people that got supported his or her international locations for the combat job areas consequently because of this occasion in girls just weren't really the only versions donning designer watches. By simply 1920 it turned out popular pertaining to adult men for you to don a watch along with brand-new patterns ended up staying manufactured by an entirely variety of tag heuer replica, wine glass people ended up exchanged using pockets, distinct mining harvests ended up used by your housing, instant arms ended up included plus the remainder can be record. At the start men and women may merely explain to some time via sun's rays dials they will inserted around entrance doors with their residences as well as omega replica, demonstrating midday plus the a number of periods in the sun's rays mainly because it trips at all hours. To the laid-back shoppers, on the other hand, rolex replica can be unwanted to take into consideration an increased a higher level anatomist since matter is likely to are more variations along with cultural rewards when compared with to experience a actually good quality built undertaking. A new quartz activity can be power simply by using a battery pack. Almost all of the circumstances are made from material, consequently it is very important shield your activity plus the hublot replica and also take into account the fashion along with longevity in the scenario product.

dong dong said...

201510.17dongdong
hollister clothing
ugg boots
Coach Factory Handbags Outlet Store
Louis Vuitton Neverfull Tote Bag
Louis Vuitton Outlet Stores Usa
coach factory outlet
ugg boots
Jordan 3 Retro 2015
Official Coach Online Factory Sale
michael kors outlet
uggs outlet
Louis Vuitton Purses For Cheap
michael kors outlet online
Michael Kors Handbags Clearance Outlet
Canada Goose Outlet Online
Ugg Boots Outlet Clearance,Cheap Uggs On Sale Discount For Women
Toms Outlet Store Online
michael kors outlet
canada goose outlet,canada goose jackets,canada goose online,canada goose sale
michael kors outlet
Authentic Louis Vuitton Bags Discount
fitflops sale clearance
coach outlet
michael kors bags
Coach Factory Outlet Clearance
louis vuitton outlet online
ray-ban sunglasses
uggs clearance
cheap ugg boots
timberland outlet
Ralph Lauren Polo Shirts Clearance
New Michael Kors Handbags Outlet Online
cheap oakley sunglasses
cheap ugg boots
ugg outlet

Jianbin Jianbin said...

jianbin1031
michael kors uk outlet
adidas jeremy scott
nike air max
hermes belt for men
nobis outlet
michael kors handbags,michael kors outlet,michael kors,kors outlet,michael kors outlet online,michael kors outlet online sale,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors
michael kors outlet,michael kors outlet online,michael kors,kors outlet,michael kors handbags,michael kors outlet online sale,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors
michael kors handbags clearance
moncler coats
north face outlet online
new balance sale
mulberry outlet online
michael kors outlet store
ugg uk outlet
kobe bryants shoes 2015
baltimore ravens
cyber monday
belstaff jackets
tiffany jewelry
michael kors online outlet
hermes bags
denver broncos
cleveland cavaliers
michael kors online outlet
ugg outlet
gucci
uggs outlet
louis vuitton handbags outlet store
cheap nfl jerseys

Gege Dai said...

20160116xiaodaige
michael kors outlet online
michael kors canada
true religion jeans outlet
new balance shoes
ray ban outlet
hollister clothing store
mizuno running shoes
ugg boots
ray ban sunglasses
mac cosmetics
burberry outlet online
louis vuitton bags cheap
celine outlet
cheap uggs
supra shoes
burberry outlet
ray-ban sunglasses
cheap oakley sunglasses
michael kors outlet online
ferragamo outlet
oakley sunglasses uk
rolex watches
swarovski crystal
ferragamo shoes sale
ralph lauren outlet
ferragamo outlet
coach outlet store
nike outlet store
louis vuitton bags
ralph lauren uk
swarovski outlet
louis vuitton bags
ralph lauren outlet
nike roshe
michael kors outlet

Libin Huang said...

20160316libinkobe shoes
nike outlet store
michael kors outlet online
cheap mlb jerseys
cheap nfl jerseys
futbol baratas
louis vuitton outlet
nfl jerseys
kobe bryants shoes
louis vuitton outlet online
mulberry uk
air jordan shoes
michael kors outlet
soccer jerseys
nike free 5
air force 1 shoes
ray ban sunglasses
louis vuitton outlet
ray ban sunglasses
rolex watches
michael kors handbags
cheap jordans
michael kors handbags
puma outlet
longchamp handbags
michael kors outlet store
michael kors wallet sale
ed hardy clothing
hermes belt for sale
pandora outlet
louis vuitton bags
air jordan shoes for sale
true religion jeans
cheap jordans
thomas sabo outlet

dong dong23 said...

kobe bryant shoes
air jordan retro
michael kors handbags
michael kors outlet
toms
louis vuitton handbags
louis vuitton outlet
coach factory outlet
toms outlet
mont blanc pens
oakley sunglasses
michael kors outlet online
toms shoes
coach factory outlet
coach outlet
tiffany and co
gucci shoes
michael kors outlet
polo ralph lauren
coach outlet
gucci outlet
jordans
michael kors outlet
abercrombie & fitch
nike trainers
tods outlet
nike huarache
coach outlet store online
cheap jordan shoes
tory burch outlet
nike free run 2
true religion outlet
rolex watches
insanity workout
michael kors outlet online
michael kors uk
ugg outlet
ray ban sunglasses
asics running shoes
michael kors handbags
20164.20wengdongdong

Gege Dai said...

mac cosmetics
new york jets jerseys
san diego chargers jerseys
seattle seahawks jerseys
air jordan 11
ed hardy clothing
texans jerseys
houston texans jerseys
cleveland cavaliers jersey
vikings jerseys
jaguars jersey
hollister canada
cleveland browns jersey
eagles jerseys
oklahoma city thunder jerseys
nike free running
valentino outlet
golden state warriors jersey
air max uk
new balance outlet
saints jerseys
minnesota vikings jersey
puma outlet
oklahoma city thunder
foamposite shoes
puma shoes
polo pas cher
nike roshe run shoes
carolina jerseys
miami dolphins jerseys
ysl outlet online
cleveland cavaliers jerseys
tennessee titans jerseys
new york giants jerseys
cleveland cavaliers
linyuan0428

Sushanth said...

Memorial Day Images
Memorial Day Quotes
whens Memorial Day
history of Memorial Day

Hua Cai said...

true religion outlet
true religion jeans
coach handbags
replica watches
rolex watches
mulberry handbags sale
coach outlet
fitflops clearance
cheap nhl jerseys
michael kors outlet
bottega veneta outlet
christian louboutin outlet
cheap ray ban sunglasses
beats by dr dre
coach outlet store
true religion sale
kobe bryant shoes
cartier outlet
links of london
hollister uk
michael kors outlet
cheap mlb jerseys
cheap replica watches
jordan pas cher
timberland shoes
christian louboutin shoes
ralph lauren outlet
chrome hearts
hollister clothing
mont blanc pens
ralph lauren polo
reebok outlet store
ray ban sunglasses
polo ralph lauren
michael kors outlet online
20160517caihuali

dong dong23 said...

louis vuitton handbags
coach outlet
hollister clothing
ray-ban sunglasses
adidas shoes
kevin durant shoes 8
rolex submariner
christian louboutin outlet
tiffany outlet
air max 90
gucci
michael kors handbags
cheap ray ban sunglasses
nike outlet store
louis vuitton outlet
air jordan retro
jordan 11s
jordan 3
cheap jordans
true religion
polo ralph lauren
louis vuitton outlet
tory burch outlet
louis vuitton outlet
cheap jordan shoes
louis vuitton handbags
fitflops sale clearance
jordan 8
oakley vault
hollister outlet
tiffany and co
timberland boots
coach outlet online
louis vuitton outlet
coach outlet
mont blanc pens
pandora jewelry
michael kors handbags
nike roshe runs
true religion jeans
20166.4wengdongdong

Gege Dai said...

polo ralph lauren
longchamp pas cher
burberry sunglasses on sale
abercrombie and fitch
ralph lauren pas cher
tory burch shoes
basketball shoes,basketball sneakers,lebron james shoes,sports shoes,kobe bryant shoes,kobe sneakers,nike basketball shoes,running shoes,mens sport shoes,nike shoes
tiffany jewellery
hollister clothing
coach outlet online
beats by dre
hollister uk
michael kors outlet online
ralph lauren outlet
nike air force 1
michael kors outlet
michael kors canada
nike uk store
michael kors outlet
longchamp pliage
coach outlet canada
ferragamo outlet
true religion sale
longchamp outlet
longchamp outlet
coach outlet store
toms shoes
cazal sunglasses
lebron shoes
coach outlet online
tiffany and co
mont blanc pens
tiffany and co
michael kors outlet
ralph lauren outlet
czq20160712

xjd7410@gmail.com said...

coach outlet store online
mont blanc pens
burberry outlet
supra sneakers
coach outlet store online
toms outlet
true religion
adidas yeezy
abercrombie and fitch
abercrombie outlet
cheap oakley sunglasses
michael kors handbags
polo outlet
replica watches
celine bags
coach factory outlet
louis vuitton outlet
basketball shoes
cheap cartier watches
louis vuitton outlet
louis vuitton
oakley sunglasses outlet
louis vuitton bags
coach outlet
juicy couture
oakley sunglasses
ray ban sunglasses
fitflops sale clearance
michael kors outlet
chenyingying2016803

dada24 Xu said...

kate spade bags
michael kors outlet clearance
louis vuitton purse
adidas nmd runner
coach outlet store online
burberry outlet stores
nike blazer
pandora jewelry
jimmy choo outlet store
ugg outlet
michael kors purses
nike air max 95
ugg outlet
birkenstock outlet
coach factory outlet
uggs outlet
adidas nmd uk
designer handbags wholesale
reebok shoes
uggs
bottes ugg pas cher
michael kors outlet online
pandora charms
rolex replica watches
michael kors outlet online
north face outlet
ralph lauren outlet
michael kors outlet online
moncler pas cher
michael kors bags
nike free 5.0
red bottoms outlet online
louboutin shoes
coach outlet store online clearance
coach purses on sale
ugg boots outlet
2016831caian

Gaia1956 said...

pain management center
bag filter
375cc breast implants
financing companies
small business cards

dada24 Xu said...

uggs
replica watches
uggs on sale
cheap nfl jerseys
polo outlet
louis vuitton handbags outlet
uggs on sale
coach outlet
abercrombie and fitch outlet
coach factory outlet
2016106caiyan

mmjiaxin said...

yeezy boost 350 for sale
hogan outlet online
yeezy boost 350
michael kors outlet online
adidas neo
cheap nfl jerseys
chrome hearts wholesale
ralph lauren online,cheap ralph lauren
kobe shoes for sale online
longchamp uk

hoxn Ln said...

sterling silver, Replica Rolex Watches the silver hardness high, and have the characteristics of anti rust. At the same time will emit Designer handbags a unique silver sheen, as Bell & Ross re interpretation of retro table best choice models.In addition, PW1 Repetition Minutes Argentium Watches Replica is also a complex performance watch, UK Replica watches hand chain internal equipped with ETA core based Depraz Module 87 Dubois, loading time module combination of the five question two movement handbag replica .

Post a Comment

Please share what you think about today's thoughts by posting a comment here.