Find Your Car

Loading...

Tuesday, September 27, 2011

1959 Plymouth

 With seating for nine passengers, 1959 Plymouth Custom Suburban four-door wagon sold for $3,775 f.o.b. Windsor and weighed in at 3,805 pounds. It was imported from the United States.
The boys at Chrysler Canada were ecstatic as the 1957 model season drew to a close. The “Forward Look” cars from Plymouth, Dodge, DeSoto, Chrysler and Imperial had been a huge hit with the public. Production for the corporation hit 99,698 units, an all time high. Plymouth production alone had reached 30,085 units, accounting for nearly one out of every three cars built in the Windsor plant. Everyone, from the 12,000 factory workers to the 1,200 dealers looked forward to more of the same high-energy excitement in 1958. 

            While designers gave tasteful updates to Plymouth, the style boys at Ford and Chevrolet stole the day with very sleek looking new models, making last year's sizzling hot Plymouth look suddenly dated. The fickle public shunned the entire 1958 Plymouth lineup. With few orders coming in, the workforce was slashed to 3,000 workers.
Advertising for the 1958 Plymouth was bold if ineffective in generating sales.

Head office did not sit idly by while sales evaporated into the ozone layer. The sales organization was given a complete overhaul. Six new zone managers were put in to place and two sales managerships were selected to give better attention to the needs of dealers in Atlantic Canada and western provinces.

            If there was a silver lining to the storm cloud, marketing discovered that those who did buy a Plymouth loaded it down with an average of $431 worth of accessories. A full 65.6% of buyers bought the PowerFlite two-speed or the three-speed Push-Button TorqueFlite automatic transmission. Long touted by the RCMP, the Ontario Provincial Police and the Quebec Provincial Police as a safety feature, 40.4% of Canadians ordered the Safety-Sure Power Brakes. That figure was much higher than the 15.1% of Americans who purchased the same option. The third most popular accessory added onto Chryco cars was the Constant Control Full-Time Power Steering, purchased by 20.5%  of consumers.
   Imported from the United States, the posh 1959 Plymouth Sport Fury convertible and two-door hardtop sold for $4,103 and $3,841 respectively, f.o.b. Windsor.
             For its third year of the body cycle, designers gave Plymouth an attractive restyle for 1959. The dual headlight cowl was kissed with a coy sweetheart dip. The clean, eggcrate grille split neatly at the centre to showcase a chromium rocket emblem on a golden bed. Trim was reworked. Fins towered higher and now canted outward.  Customers could choose from 22 different models, ranging in price from $3,305 to $3,805.

            The Savoy series was the value leader. A pair of modestly appointed Club Sedans and four-door sedans was available with the 250-cubic inch, 135-horsepower six-cylinder engine as standard equipment. The low-buck entry Plymouths could be upgraded to the 313-cubic inch, 225-horsepower V-8 for an extra $140.


            More nicely trimmed was the Belevedere family. The Club Coupe and four-door sedan were joined by a two-door Sport Coupe in six-cylinder form. A six-passenger convertible coupe was offered but only with the 318-cubic inch, 230-horsepower V-8 engine. The imported ragtop listed for $3,580, f.o.b. Windsor.

 The 1959 Plymouth Fury four-door hardtop listed for $3,379 f.o.b. Windsor, Ontario and tipped the scales at 3,510 pounds. Wisdom of the day was that a car should cost under a dollar a pound for true value.
            Fury was the fastest and most fabulous of the Plymouth clan. The base mill installed under the hoods of these beauties was the 313-cubic inch, 235-horsepower V-8. The luxurious four-door sedan was built in Windsor, while the two- and four-door hardtops were imported from the States.


            In a bid to add a few sales to a faltering model year, a Sport Fury was introduced. These rakish two- and four-door hardtops came equipped with monstrous 361-cubic inch V-8s shoehorned into their engine bays. With 290 horses to command, no doubt Queen Jezebel would have chosen to race them through the streets of Jerusalem.

Plymouth offered six wagons. “First in features, first in fun,” shrilled the headline along with the not-so-modest announcement that the Plymouth wagon was the “biggest and brawniest in its field.”  It certainly had plenty of payload area; interiors boasted more than 100 cubic feet of usable space. Locating the spare tire behind the rear fender and making it accessible from the outside of the car was the secret behind that cavernous cargo area.
Plymouth’s 1959 instrument panel boasted a Control Centre, the latest advance in Push-Button Driving.

The crème-de-la-crème in Plymouth’s wagon train was the four-door Custom Suburban; the sole model to seat nine-passengers. Its $3,775 price tag made it the third priciest Plymouth on the dealer’s lot. With the Fury 318-cubic inch V-8 mill as standard equipment, it was advertised as perfect for the car pool or the swimming pool and promised luxurious comfort for all who jumped in. The imported wagon boasted an electrically operated tailgate window as standard equipment.



A single Custom Suburban was next. Seating six, this domestically built four-door wagon moved courtesy of the 225-horsepower 318-cubic inch V-8 engine as standard equipment. Before add-ons, its list price was $3,692.

Last but by no means least, the most economical Plymouths were the two-door and four-door  Suburbans, delivering beauty on a budget. The two-door model featured one-third/two-third seat splits to facilitate ease of entry and exit for passengers in the rear.  It sold for $3,127 when equipped with the six-cylinder mill and $3,268 with the 313 V-8 stuffed under the hood. The base Suburbans were attractive workhorses and marketing made sure that they was seen by the do-it-yourself” crowd. Advertising depicted the rugged vehicle at work on a construction site.


            All the beauty and hype in the world didn’t help Plymouth in 1959. Head office watched with dismay as sales sank, again. With model year production of only 19,134 units and calendar year sales of 15,760 units, Plymouth slid from seventh to ninth place in the domestic market.

Plymouths were popular 'working girls' often used as taxi cabs and police cars.


The real problem was that consumers were no longer impressed with scads of V-8 power, bigger fins and more chrome. They had no need for longer, wider, lower heavier vehicles. What they shopped for were small, economical cars that cost little to buy, little to maintain. Basic transportation delivered them from Point A to Point B with a minimum of fuss was what Canadians wanted.

That was the reason why Vauxhall and Volkswagen surpassed Plymouth in sales. Chrysler officials could read too, and had hedged its corporate bets by purchasing 25 percent of Simca. The captive import from France sold 4,051 units in its first year on the Canadian market.

 Simca, imported from Paris, was the littlest Chrysler Canada offering in 1959.  The four-door,  five-passenger Deluxe sedan listed for $1,845 f.o.b. at the Montreal port of entry.

The 118,513 imports purchased by consumers in 1959 amounted to 23.8 percent of the entire new car market. That figure was more than double Chrysler Canada’s entire output for the year. Plymouth might be down but it was far from out. It would return to fight another day.
1959 Plymouth was billed as the 'Star of the Forward Look.'




Visit my old car website at: The Oilspot Eh!
Copyright James C. Mays 2005 All rights reserved.

11 comments:

Graham Clayton said...

The storage of the spare tyre under the right rear fender was a neat idea.

dong dong said...

201510.17dongdong
hollister clothing
ugg boots
Coach Factory Handbags Outlet Store
Louis Vuitton Neverfull Tote Bag
Louis Vuitton Outlet Stores Usa
coach factory outlet
ugg boots
Jordan 3 Retro 2015
Official Coach Online Factory Sale
michael kors outlet
uggs outlet
Louis Vuitton Purses For Cheap
michael kors outlet online
Michael Kors Handbags Clearance Outlet
Canada Goose Outlet Online
Ugg Boots Outlet Clearance,Cheap Uggs On Sale Discount For Women
Toms Outlet Store Online
michael kors outlet
canada goose outlet,canada goose jackets,canada goose online,canada goose sale
michael kors outlet
Authentic Louis Vuitton Bags Discount
fitflops sale clearance
coach outlet
michael kors bags
Coach Factory Outlet Clearance
louis vuitton outlet online
ray-ban sunglasses
uggs clearance
cheap ugg boots
timberland outlet
Ralph Lauren Polo Shirts Clearance
New Michael Kors Handbags Outlet Online
cheap oakley sunglasses
cheap ugg boots
ugg outlet

Libin Huang said...

20160316libinkobe shoes
nike outlet store
michael kors outlet online
cheap mlb jerseys
cheap nfl jerseys
futbol baratas
louis vuitton outlet
nfl jerseys
kobe bryants shoes
louis vuitton outlet online
mulberry uk
air jordan shoes
michael kors outlet
soccer jerseys
nike free 5
air force 1 shoes
ray ban sunglasses
louis vuitton outlet
ray ban sunglasses
rolex watches
michael kors handbags
cheap jordans
michael kors handbags
puma outlet
longchamp handbags
michael kors outlet store
michael kors wallet sale
ed hardy clothing
hermes belt for sale
pandora outlet
louis vuitton bags
air jordan shoes for sale
true religion jeans
cheap jordans
thomas sabo outlet

Libin Huang said...

20160316libinkobe shoes
nike outlet store
michael kors outlet online
cheap mlb jerseys
cheap nfl jerseys
futbol baratas
louis vuitton outlet
nfl jerseys
kobe bryants shoes
louis vuitton outlet online
mulberry uk
air jordan shoes
michael kors outlet
soccer jerseys
nike free 5
air force 1 shoes
ray ban sunglasses
louis vuitton outlet
ray ban sunglasses
rolex watches
michael kors handbags
cheap jordans
michael kors handbags
puma outlet
longchamp handbags
michael kors outlet store
michael kors wallet sale
ed hardy clothing
hermes belt for sale
pandora outlet
louis vuitton bags
air jordan shoes for sale
true religion jeans
cheap jordans
thomas sabo outlet

dong dong23 said...

cheap jordans
mont blanc
tiffany jewelry
nfl jerseys
ray ban sunglasses
cheap jordans
michael kors outlet clearance
coach factorty outlet
cheap jordans
nike sb shoes
toms shoes
ghd hair straighteners
michael kors handbags
christian louboutin sale
jordan 4
toms shoes
louis vuitton handbags
oakley store
michael kors outlet
tory burch flats
louis vuitton handbags
beats headphones
jordan 3 infrared
nike outlet store
ralph lauren polo
louis vuitton handbags
kate spade handbags
coach outlet online
kobe 9
ray ban sunglasses outlet
mont blanc pens
air jordan 13
louis vuitton outlet
longchamp bags
burberry outlet
fake watches
jordan 11s
polo ralph lauren outlet
louis vuitton outlet
nike sb
20164.20wengdongdong

Gege Dai said...

washington redskins jerseys
instyler
nike mercurial
nike trainers
indianapolis colts jersey
nike free running
tommy hilfiger
philadelphia eagles jersey
celine outlet
pittsburgh steelers jerseys
new york knicks
lions jerseys
cardinals jersey
tods shoes
miami heat jerseys
fred perry polo shirts
nike outlet store online
marc jacobs
detroit lions jersey
cowboys jerseys
bengals jersey
celine outlet online
los angeles lakers jersey
detroit lions jerseys
oklahoma city thunder jersey
supra shoes
oakland raiders jerseys
atlanta falcons jerseys
chicago bulls jersey
air max 90
nike outlet store
pittsburgh steelers jersey
new orleans saints jersey
miami heat
kansas city chiefs jerseys
linyuan0428

Hua Cai said...

oakley sunglasses
swarovski crystal
lebron james shoes
lacoste polo shirts
oakley sunglasses
louis vuitton pas cher
oakley sunglasses wholesale
cheap jordans
tory burch outlet
michael kors outlet
michael kors outlet
lululemon outlet
adidas trainers
fitflops sale clearance
timberland boots
discount michael kors handbags
michael kors uk outlet
ferragamo shoes sale
ralph lauren pas cher
coach outlet online
lebron shoes
longchamp handbags
nike blazer pas cher
louis vuitton handbags
ralph lauren uk
futbol baratas
coach outlet store
fitflops outlet sale
rolex watches
louboutin pas cher
kate spade uk
prada outlet online
swarovski crystal
michael kors handbags
prada sunglasses for women
20160517caihuali

艾丰 said...

jainbin0606
nike air huarache
tiffany jewellery
michael kors uk
louis vuitton neverfull
tiffany jewellery
ralph lauren pas cher
louboutin pas cher
iphone case
cartier sunglasses for men
polo ralph lauren
longchamp handbags
oakley sunglasses
coach outlet
adidas shoes
true religion outlet
coach outlet online
longchamp pas cher
cheap soccer jerseys
cazal sunglasses
louis vuitton handbags
true religion jeans
adidas wings
nike air force 1
true religion uk
jordan shoes
michael kors outlet
tory burch outlet
mulberry sale
prada sunglasses
ralph lauren polo
michael kors outlet online
celine outlet
coach outlet store
fitflops shoes

Gege Dai said...

cartier outlet
nike air huarache
true religion outlet
nike foamposite
coach outlet online
ralph lauren outlet
oakley sunglasses wholesale
rolex watches for sale
christian louboutin outlet
lululemon outlet online
coach outlet
michael kors uk
louis vuitton outlet online
toms outlet
cartier watches
cheap jordans
soccer jerseys wholesale
christian louboutin shoes
hermes belt
swarovski outlet
michael kors wallet
mulberry bags
hermes birkin bag
fitflops sale clearance
adidas outlet
mont blanc pens
rolex uk
ray ban sunglasses sale
cheap nhl jerseys
louboutin pas cher
beats headphones
coach outlet clearance
replica watches
mac cosmetics
nike air max
czq20160712

xjd7410@gmail.com said...

louis vuitton handbags
burberry outlet
louis vuitton outlet
christian louboutin outlet
coach outlet store online clearances
true religion outlet
lebron 13
gucci outlet
michael kors outlet
coach outlet clearance
rolex submariner
michael kors handbags
louis vuitton outlet
toms shoes
lebron 13 shoes
louis vuitton handbags
coach outlet store online clearances
louis vuitton outlet
louis vuitton handbags
gucci outlet
louis vuitton outlet
true religion outlet
ralph lauren outlet
abercrombie and fitch
gucci handbags
louis vuitton outlet
gucci handbags
louis vuitton outlet
ray ban sunglasses
chenyingying2016803

dada24 Xu said...

north face uk
cheap ugg sale
uggs
reebok outlet store
birkenstock outlet
oakley sunglasses cheap
burberry outlet online
ugg boots clearance
polo ralph lauren outlet online
uggs outlet
tory burch outlet online
michael kors outlet online
christian louboutin outlet
canada goose sale
nike free flyknit 3.0
ralph lauren outlet online
puma outlet
ugg boots sale
the north face outlet
louboutin outlet
adidas superstars
coach outlet store online
coach factory outlet
ysl handbags
cheap ray ban sunglasses
michael kors handbags outlet
ralph lauren uk
michael kors outlet store
tiffany and co outlet
nike trainers
cheap basketball shoes
canada goose outlet
kd 8 shoes
canada goose outlet online
converse outlet
2016831CAIYAN

Post a Comment

Please share what you think about today's thoughts by posting a comment here.