Find Your Car

Loading...

Wednesday, January 2, 2013

1948 Studebaker in the US Market

-->
"First in style--first in vision--first by far with a postwar car" was Studebaker's catchy advertising for the 1948 models.
           
 Bombs were dropping day and night on the Axis-held territories and our soldiers were laying down their lives for freedom when the folks at Studebaker began to plan their post-war automobiles. President Roosevelt had asked the manufacturers to suspend design in the early, dark days of the war. Now, early in 1943 he and his advisors knew the tide had turned in favour of the Allies Forces. Victory was coming and FDR gave the automakers a “thumbs up” to begin designing cars again. Millions would be needed when victory came.

            Strikes at suppliers’ factories severely crippled production in South Bend, Indiana until December 1945. When workers did have the material to build cars, they dribbled off the line, far and few between. Even then, vehicles were often missing parts. Studebakers with wood in place of the bumpers were commonly shipped because chromium and hardened steel were in such short supply. 

Father and son teams were common at Studebaker a company in the transportation business for 94 years in 1947.


There might be few cars but there was advertising by the bushel basket and that focused almost exclusively on the father and son heritage of Studebaker employees. The actual cars and trucks were downplayed. The reason was that the company would announce an all-new 1947 passenger car line in April of 1946. 

The 1947 Studebaker Commander.

            As the largest of the independent North American automakers, Studebaker’s officials wanted a car that would be the absolute latest word in modern styling. They intended to startle the world with a vehicle that was long, lithe, low and lovely. To that end one of the most famous teams of designers ever assembled in one place created this car. Every name is a automotive legend, and all had a hand in giving birth to the 1947 Studebaker: Raymond Loewy, Virgil Exner, Gordon Beuhrig, Holden Koto, Robert Bourke and John Reinhart.


The resulting automobile was stunning. There was nothing like it on the road. Jokes abounded about the radical departure from tradition; Comedian Bob Hope told millions of listeners tuned into his popular radio show that one couldn’t tell the front of a Studebaker from the back, that it was impossible to determine if the Studebaker was coming or going. The humour was priceless publicity.

            It wasn’t easy to get a new car of any kind with shortages of materials and strikes everywhere. Studebaker finally got production up to 1,000 cars a month in October and declared a total of 161,498 units built when the long model year ended.

Interior of the 1947 Studebaker Land Cruiser offered comfort for six passengers.

            After quick changeover, the new 1948 Studes began rolling down the assembly line on November 27, 1948. Little changed from last year, Champions boasted now a Strat-O-Line hood ornament with a gun sight added to it and a larger Studebaker emblem on the hood. There were only four grille bars this year. The instrument panel was tweaked to make it more functional and interiors were much the same as previously.

            The larger, more luxurious Commander line was kissed an extra chrome strip atop the grille and given an interior upgrade; otherwise they were very similar to the 1947 cars.

Only the 1948 Studebaker Commander Regal DeLuxe Coupe could be ordered in any of five metallic colours.

            This year’s offerings could be had in Alleghany Gray, Iroquois Blue, Peacock Green, Rodeo Tan, Shenandoah Green, Tulip Cream, Velvet Black and Winetone Maroon. Five metallic paint jobs were available, but only for the trend-setting ragtops: Balsam Green, Cumberland Blue, Gala Brown, Silver Gray and Varsity Maroon Metallic.

            Under the hood loafed the faithful, gas-sipping 2.8-litre (170-cubic inch), six-cylinder mill first introduced in 1939. This economy-minded engine generated a good 80 horsepower while delivering 9.4 litres/100 kilometres  (25 miles to the US gallon).

There were enough options to fill a corncrib and enough left over to fill up a silo. Owners could order the famed Hill Holder and electric turn signals.  Wheels could be dressed up with whitewall tires and plastic or stainless steel wheel trim rings. Front fenders could be gussied up with some slick chrome ornaments. Bumper extensions, bumper guards and a trunk guard were on the list. For a formal look, there were fender skirts for the rear, an external sun visor and side window “awnings.”

Visit my old car website at: The Oilspot Eh!
 
Entertainment, news and weather could be had with the Skyway eight-tube push button radio or the Starline six-tube version. There was a cowl-mounted radio antenna that could be controlled from inside the cabin. One could ride out the winter months all toasty warm with the Climatizer heater and defroster or the less expensive Quad-Duty heater. There were two types of rear view mirrors.  Ashtrays, three kinds of seat covers, arm rest covers, the Auto-Serv tissue dispenser, fancy steering wheels and horn rings were all extra cost goodies.

Them there were fog lights, back-up lights, an under-the-hood light and a trunk light to boot. With the trunk light, one could easily spot the factory optional Studebaker luggage. An automatic windshield washer, a windshield wiper booster, a hydraulic jack, undercoating, tire chains and overdrive and more were on the list.

            Studebaker’s roots were Midwestern and they went down deep, almost a hundred years. Marketing wisely reflected that heritage. Large advertisements showcasing farms, farmers and their Studebakers were taken out in agricultural magazines, like the Farm Journal.

            Advertising painted the 1948 Studebaker with a rich brush, claiming that the cars were amazing in performance, comfort and handling, that they were engineered to give exceptional mileage and that the brakes are automatically adjusting.  There was much talk about the aircraft-inspired black light dash dials and how they contributed to safer night driving along with the oversized windows that enormously expanded the range of vision.

The 1949 Studebaker truck lineup was handsome, indeed.

            The advert ended with an inducement to see Studebaker’s far-advanced new postwar Champion and Commander cars—and to see the sensational new 1949 super line of Studebaker trucks already in dealerships.

            Despite a substantial price hike, sales for the model year hit a record: 166,069 units built. Studebaker was riding high; it was the ninth most popular selling car in America.

           

 Visit my old car website at: The Oilspot Eh!
Copyright James C. Mays 2007
 All rights reserved.

15 comments:

Graham Clayton said...

Interesting trivia about the wooden bumper bars!

lin liyi said...

Panerai is undoubtedly an German watchmaking enterprise that is based around Florencia around 1860. For the duration of hublot replica, different watches gamed a major factor. A frogmen of your Decima Flottiglia MAS ended up being able to apply hublot replica uk as they quite simply struggled utilizing their players. Nonetheless chanel replica will not be a common rationale when you take into consideration different watches on sale. All these watches are designed by using upon overall performance this only one top rated enterprise might exhibit. Put in place while in the mid fake tag heuer, a world-famous timepiece designer different watches applied a lengthy track record. In such a present day community, a different watches are usually not the choices be aware of the time frame; there are develop into a strong adornment that is definitely useful to greatly enhance all of our identity plus design and style. Despite, this is the dude, women and also children, all are mad for any timepiece. In order to reach a person's demand from customers, quite a few providers will be building a swiss wrist watches plus the majority of will be fine. Perfectly, it is good to have most effective and the majority of exquisite ticker in the omega replica uk plus for this, most people are prompted to shell out around lakhs plus crores with rupees.

swiss replica watches said...

Dior Horlogerie can be an instantaneously recognisable high end number of designer watches. Around 62 a lot of exceptional creativity is actually added to just what is a longstanding and also excellent Europe convention involving watch-making to produce exclusive designer watches which can be consistent with the 'House associated with Dior'. Dior timepieces are created inside the Avenue Montaigne free galleries. Below a team regarding watch-making high quality Replica Breitling Watches experts focus on enter planks, and produce together particular organizations involving photographs along with inspiration of all types for you to fake Breitling watches sketch the Replica Breitling watches first sets from the brand-new enjoy. Together with innovative application your watch-makers with 'Les Ateliers Horlogers' and then establish the particular technological possibility in the patterns, the various components of the enjoy along with qualities of the band. Crucially, buy replica Chloe handbags it comes with a on-going conversation relating to the designers within replica gucci handbags Paris as well as the watch-makers within Europe.

Iccesally Lee said...

You can arrangement their prada belts online affluence anytime and browse all the online writing that appear in acclimatized categories such as cleanser/ toner, moisturizers, eye care, masks, brightening, anti-wrinkle, anti-aging, circadian essentials, attach care, cellmax and louis vuitton replica battle & anatomy treatment. Whatever is your antidotal need, they are a complete address for you. Getting a top chanel replica exchange leader, they specialize in diplomacy a complete abuttals of amoebic bark adversity online writing to accommodated the specific needs of their all admired customers.

dong dong said...

2015716dongdong
mont blanc
chanel handbags
jordan 11 gamma blue
celine
ray ban outlet
michael kors outlet
michael kors bag
mulberry uk
jordan 13
sac longchamp pas cher
jordan 11
coach outlet
gucci shoes
timberland boots
oakley sunglasses wholesale
michael kors outlet online
michael kors purse
abercrombie
insanity workout
juicy couture
coach factory outlet online
kevin durant shoes
ray ban uk
coach factory outlet online
prada uk
coach factory
abercrombie outlet
jordan concords
true religion
tory burch outlet
coach factory outlet online
jordan 4
retro jordans
coach factory outlet
black timberland boots
coach outlet store online
jordan 4s

Jianbin Jianbin said...

jianbin1031
canada goose outlet
oakland raiders
true religion jeans,cheap true religion jeans,true religion jeans wholesale,true religion outlet,true religion sale,true religion outlet online
nike air huarache,nike huarache,nike huarache sneakers,nike huarache shoes
links of london uk
ray ban
coach outlet store
babyliss outlet
soccer jerseys,cheap soccer jerseys,cheap soccer jerseys for sale,soccer jersey,usa soccer jersey,football jerseys
miami heat
fitflop outlet
instyler ionic styler,instyler,instyler ionic styler pro
coach outlet store online,coach outlet store,coach outlet
mizuno shoes
coach outlet,coach outlet online,coach outlet store
calvin klein,calvin klein outlet online,calvin klein wholesale,calvin klein shoes,calvin klein underwear,calvin klein coats,calvin klein handbags
hollister
true religion jeans
mulberry,mulberry handbags,mulberry outlet,mulberry bags,mulberry uk
celine outlet online
gucci handbags
ugg boots on sale
christian louboutin shoes
jordan shoes
prada outlet
longchamp bags
polo ralph lauren uk
san francisco 49ers
louis vuitton uk
louis vuitton outlet store
monster beats
ferragamo shoes
ugg outlet
rolex watches,swiss watch,replica watches,rolex watches for sale,replica watches uk,rolex watches replica,rolex watches for sales

Libin Huang said...

20160316libincheap snapbacks
ray ban outlet
coach outlet
ray ban sunglasses
soccer jerseys wholesale
rolex uk
camisetas futbol baratas
michael kors outlet store
nike roshe run
true religion jeans
michael kors sale
rolex watches for sale
prada outlet online
converse shoes
michael kors outlet online
prada outlet
michael kors handbags
louis vuitton handbags outlet
cheap mlb jerseys
coach outlet online
michael kors handbags
nike huarache
rolex watches
prada handbags
christian louboutin shoes
tiffany and co
ray-ban sunglasses
cheap nike shoes
prada outlet
michael kors outlet
chicago blackhawks
nike foamposite
air jordan 4
michael kors handbags clearance
michael kors outlet

哒野倪 said...

canada goose sale
michael kors outlet
oakley sunglasses
discount oakley sunglasses
toms outlet
true religion jeans
babyliss hair dryer
canada goose uk
coach factory outlet online
coach factory outlet
coach outlet store online
converse outlet
white converse
hermes belt
instyler max
kate spade outlet
kate spade outlet
longchamp uk
louis vuitton pas cher
michael kors outlet
michael kors handbags
michael kors outlet
michael kors outlet
nike air max 90
nike tn pas cher
toms outlet
polo ralph lauren
ralph lauren polo shirts
prada handbags on sale
polo outlet
ralph lauren pas cher
ray ban outlet
reebok classic
rolex submariner
nike running shoes
sac longchamp pliage
true religion
ture religion outlet
under armour outlet store
20163-15linying

dong dong23 said...

true religion jeans
michael kors outlet
louis vuitton outlet
louboutin pas cher
christian louboutin shoes
coach factory outlet
kobe 11
coach outlet
michael kors outlet
tiffany outlet
cheap toms shoes
michael kors outlet
hollister kids
michael kors outlet online
tory burch outlet
jordans for sale
nike store
michael kors uk
jordan retro 3
coach factorty outlet
michael kors bags
ray ban
true religion shorts
fitflops
oakley sunglasses
louis vuitton handbags
polo ralph lauren
louis vuitton outlet
cheap jordans
ray ban sunglasses
coach factory
cheap oakley sunglasses
nike roshe run
nike outlet
michael kors handbags
hollister clothing
pandora jewelry
lebron james shoes
coach outlet
polo ralph shirts
20164.20wengdongdong

Gege Dai said...

carolina panthers jersey
buffalo bills jersey
converse shoes sale
nike roshe run
nike outlet store
dallas cowboys jerseys
mac cosmetics sale
giants jersey
buffalo bills jerseys
jets jersey
chiefs jersey
new york giants jersey
converse shoes
chicago bulls jerseys
atlanta falcons jersey
patriots jerseys
air max 90
los angeles lakers jerseys
colts jerseys
nike free run
chicago bears jersey
new balance shoes
jacksonville jaguars jerseys
seattle seahawks jersey
green bay packers jerseys
cheap nike shoes
redskins jerseys
chicago blackhawks jerseys
nike outlet
arizona cardinals jersey
cincinnati bengals jersey
air jordan 13
nike air max uk
cincinnati bengals jerseys
denver broncos jerseys
linyuan0428

Hua Cai said...

longchamp handbags
michael kors handbags clearance
tiffany and co
nike air max 90
ralph lauren polo
jordan shoes
swarovski crystal
fitflops sale
cartier sunglasses for men
fitflop sale
oakley sunglasses wholesale
mlb jerseys
ray-ban sunglasses
coach outlet online
thomas sabo outlet
tiffany jewellery
basketball shoes,basketball sneakers,lebron james shoes,sports shoes,kobe bryant shoes,kobe sneakers,nike basketball shoes,running shoes,mens sport shoes,nike shoes
police sunglasses
oakley sunglasses
michael kors wallet
tory burch outlet online
air max 90
michael kors outlet
nfl jersey wholesale
kobe shoes
snapbacks wholesale
ferragamo shoes
true religion jeans
burberry outlet store
nike huarache
louis vuitton bags
replica watches
longchamp pas cher
swarovski jewelry
mulberry outlet
20160517caihuali

dada24 Xu said...

cheap rolex replica watches
ugg boots canada
cheap jordan shoes
celine handbags
michael kors outlet canada
coach outlet online
cheap oakley sunglasses
jordan pas cher
oakley sunglasses wholesale
gucci outlet online
michael kors bags
birkenstock outlet
ray ban sunglasses
birkenstock uk
pandora jewelry outlet
louis vuitton outlet online
ugg boots clearance
north face uk
cheap ugg sale
uggs
reebok outlet store
birkenstock outlet
oakley sunglasses cheap
burberry outlet online
ugg boots clearance
polo ralph lauren outlet online
uggs outlet
tory burch outlet online
michael kors outlet online
christian louboutin outlet
canada goose sale
nike free flyknit 3.0
ralph lauren outlet online
puma outlet
ugg boots sale
the north face outlet
louboutin outlet
adidas superstars
coach outlet store online
coach factory outlet
2016831CAIYAN

dada24 Xu said...

uggs
replica watches
uggs on sale
cheap nfl jerseys
polo outlet
louis vuitton handbags outlet
uggs on sale
coach outlet
abercrombie and fitch outlet
coach factory outlet
2016106caiyan

mmjiaxin said...

fitflop shoes
yeezy boost 350
vera bradley outlet sale 2016
adidas stan smith shoes
chrome hearts online
michael kors handbags
louboutin shoes uk
michael kors handbags clearance
tiffany and co outlet
oakley outlet online

hoxn Ln said...

contemporary aesthetics, Watches Replica a retro style timepiece designed to reproduce the aviation technology enlightenment in early twentieth Century. UK Replica watches This series includes to watch Vintage WW1 watch works of conceptual design, and we described here Replica Rolex Watches the watch works PW1. The PW1 RepetitionMinutes Argentium watch with Designer handbags simple retro design, as well as five points two ask time performance, most notably ArgentiumR Ge silver alloy with handbag replica .

Post a Comment

Please share what you think about today's thoughts by posting a comment here.