Find Your Car

Loading...

Wednesday, December 26, 2012

1959 Rambler American

Advertising claimed, "crisp clean lines" of the 1959 Rambler American "will remain in style for years to come."
 American Motors laid the Hudson and Nash names to rest at the end of the 1957 selling season. The independent automaker pinned its future on the compact Rambler. The company was on its way up, taking 12th place in the US market that year.

The Canadian operation was shut down in August of 1957 because the plant on Toronto's Danforth was losing money. The underlying problem was that not enough components were manufactured in Canada. Tax and duty on the imported parts made the cars too expensive.

The 1958 Rambler was stylish but the lineup lacked two-door models.

While the Rambler name was doing extremely well, there was a serious gap in the product lineup. Dealers and product planners alike noted there were no two-door models. Executives knew there was no money to tool up any two-door cars. Some magic wand needed to be waved and waved quickly of American Motors was to survive and grow.

George Romney, the company's CEO went to Britian where he held exploratory talks with Austin. Austin already built the charming little Metropolitan for American Motors.  Romney hoped to purchase the company. Its small car expertise was exactly what American Motors needed. The Longbridge automaker's models nicely complimented AM's lineup and the two product lines would sell well in the North American market.

Metropolitan was built for American Motors and imported from the United Kingdom.

The British automaker was not interested in a more cozy arrangement with American Motors. Romney then went to Wolfsburg, West Germany and offered to merge AM with Volkswagen. He was rebuffed there, too.

So, in a sleight-of-hand movement that astonished the automobile industry, Romney ordered the dies for the the 1955 Rambler be brought out of storage and put back into production. No manufacturer had ever resurrected a model from the past and offered it to the public. It was a daring, gutsy gamble. Romney calculated the car would do well.

The 1955 Nash Rambler Custom Country Club.

The discontinued Rambler had garnered the highest resale value of any North American-built car for several years in a row. It was held in highest esteem by consumers. Before being reintroduced, the styling was freshened up a bit. The steel tartan grille gave way to a fine-mesh affair and rear wheelwells got fuller cutouts. Vice President Roy Chapin's suggestion to turn the taillights upside down gave a new look and saved precious retooling dollars. 

The 1958 Hillman Minx was direct competition to the Rambler American.

The names committee put forward several possible monikers for the newest Ramber. Suggestions included 100--for the 100-inch (2 540-millimetre) wheelbase but the name finally chosen was American. Its intended targets were European imports with names like Ford Anglia, Hillman Minx, Opel Rekord, Renault Dauphine, Vauxhall Victor, Fiat 1100, Simca Arronde and the biggest competitor of all--Volkswagen.

One AMC official told this author that there was talk of selling the car in Canada as the Rambler Canadian but that never materialized.

The 1958 Rambler American two-door sedan sold for $2,398 in Super trim and weighed in at  1 113 kilos (2,500 pounds).

In January of 1958 the smaller American was trotted out as a two-door model in Super trim or the lesser appointed Deluxe. There was no pretense that this was a new car, advertising boldly proclaimed that the American was "here by popular demand." The plain, eight-page black and white sales folder emphasized the economy and thrift of owning a Rambler American.


Options were held to a minimum. Flash-O-Matic transmission eliminated the clutch, or one could order overdrive. The famed Weather-Eye heater was the best in the industry. (General Motors bought AMC's heaters and air-conditioning units for all of its cars.) One could order a manual-tune radio, an electric clock, a glove box light, a custom steering wheel, the famous Airliner reclining seats and foam padding for the rear seat. Outside there were two-tone colour combinations to consider, a mirror (driver's side only), Solex glass, undercoating, heavy-duty springs and shocks, full-wheel discs, and optional tire choices. Under the hood one could have the optional oil bath air cleaner and the extra-cost windshield washer. 



In a decade of wretched excess, people believed that the simple, understated Rambler was synonymous with lasting design, quality and durability. More than 30,000 of the two-door Rambler Americans scooted out the factory doors. Sales more than tripled for the marque. It was the new American that provided the extra boost to push American Motors into the black for the first time since the company came into being in 1954. With $26 million profit on sales of 162,000 units during the model year, the little independent captured seventh place in the sales game.

The Playmates hit Beep Beep was on the Top 40 chart for twelve weeks in 1958.

Ramblers were more than cars, they represented a desirable lifestyle. The marque was immortalized when the pop singing group, The Playmates, recorded Beep! Beep! in 1958. The catchy ballad told the tale of a little Nash Rambler that undertook to pass a Cadillac on the highway. Underdog Rambler won the day and consumers felt downright good about themselves and their Ramblers. Like Rambler itself, the song rose to the top of the charts, hitting the number four spot.

The 1959 Lark by Studebaker was Rambler's first home-grown competition.

The next fall styling stood pat for the Rambler American. Studebaker's new Lark would take but a few sales from Rambler and The Big Three had yet to level their guns at the independents with their own compact cars. Rambler's lineup was good looking and looking good. From flagship Ambassador to the tiny Metropolitan, Rambler dealers had it all and all under one roof.

The 1959 Rambler American two-door station wagon boosted sales significantly for American Motors.

The American family got a new and very welcome addition as the two-door station wagon made its debut. Consumers demanded the common-sense Ramblers as a business depression deepened. The adorable continental spare was added to the option list as was an inside tilt rear-view mirror and a heavy-duty cooling unit.

More than 90,000 Americans were sold in the US in 1959, driving Rambler up the sales ladder to fourth place. Profits of USD$60 million were realized on net sales of USD $869 million.

1959 Rambler Americans were built in Kenosha, Wisconsin and exported to Canada.


Visit my old car website at: The Oilspot Eh!

Copyright James C. Mays 2000
 All rights reserved.

18 comments:

Graham Clayton said...

A nice back-handed compliment by GM in using AMC's heaters and air-conditioning.

James C. Mays said...

Yes, indeed. GM swapped two PowerGlide transmissions for every Weather Eye heater/defrost/air conditioner unit ordered from AMC. Nice for both companies.

lin liyi said...

It is not necessarily a major problem who how much wristwatch you are looking for, you have fake hublot. Each one of enormous manufacturers recognise that should they don't really need netting appearance, they are willing to need reasonably limited range of potential customers. Being method, such vendors flaunt his or her's services with the aid of the net to boot to make certain that virtually anyone can be transformed into his or her's individual. A lot of women can provide completely different fake hublot writes along the lines of formalized, laid back and other wines. Casuals are actually primarily some garment coupon of which all the best privacy, uniformity not to mention event. It again incorporates a wide array of outfit as well as ceremonial suits, noble gucci replica, extensive suits or maybe even marine outfit. It happens to be primarily unconventional wear that may be altogether perpendicular for a formalized a particular. Formalized slip on can be viewed as as one of the laid back wear for the purpose of hublot replica. Some garment coupon is believed for the reason that a group of dress on a suitable time, moreover formalized slip on can be viewed as being garment coupon on a specified time precisely as it. Typically the rolex replica sale titanium is furthermore to choose from which are even needed from individuals require it.

dong dong said...

2015716dongdong
abercrombie and fitch new york
lululemon
louis vuitton handbags
polo ralph lauren
coach outlet store online
coach factory outlet online
tod's shoes
ray bans
louis vuitton
toms outlet
celine
oakley sunglass
louis vuitton outlet
ray ban sunglasses
air jordan 11
ralph lauren sale
coach outlet
adidas shoes
hermes
cheap jordans
louis vuitton handbags
michael kors handbags
true religion sale
hollister outlet
louis vuitton handbags
oakley sunglasses
louis vuitton
coach outlet
abercrombie
ralph lauren polo shirts
cheap jordans
cheap ray bans
gucci outlet
gucci
timberland boots
hollister clothing
burberry outlet
louis vuitton handbags
coach outlet
chanel uk

陈晓 said...

levi's jeans

bcbg max azria

bebe outlet

harrods

gucci outlet

polo ralph lauren outlet

lululemon canada

lululemon

nike shoes canada

pandora charms canada

watches

michael kors

adidas canada

tiffany canada

abercrombie and fitch

abercrombie kids

oakley canada

bride dresses

swarovski

christian louboutin shoes

christian louboutin

christian louboutin shoes

coachfactory.com/shop

coachfactory.com

coach handbags outlet

coach factory outlet online

coachoutlet.com

coach bags outlet

chanel outlet

converse shoes

hermes handbags

cheap glasses

sunglasses for women

hollister clothes

ferragamo outlet

mao qiuyun said...

air jordan shoes
oklahoma city thunder jerseys
snapback hats
cheap ray ban sunglasses
cheap nfl jerseys
kate spade outlet
nike trainers
stuart weitzman boots
christian louboutin outlet
cheap jordans
michael kors canada, http://www.michaelkorsoutletcanada.in.net
ray-ban sunglasses, http://www.ray-bansunglassess.in.net
asics running shoes
giuseppe zanotti
nfl jerseys
hollister, http://www.hollistercanada.com
replica handbags
air max 90
chanel outlet
cheap snapbacks
christian louboutin sale
burberry outlet
mcm handbags
adidas wings
cleveland cavaliers jersey
cheap ugg boots, http://www.cheapuggboots.net.co
hogan
ghd
cartier watches
ray-ban sunglasses
dansko outlet
gucci outlet
ralph lauren uk
golden state warriors jerseys
kate spade handbags
michael kors uk
ray ban sunglasses, http://www.ray-bansunglassess.in.net
0819maoqiuyun

Hyabe Ibbe said...

19jordan 11
nike heels
new balance
jordans
jordan 3
coach factory
michael kors handbags
polo shirts
hollister.com
cheap nike shoes
north face jacket
toms shoes
nike store
timberland shoes
air jordan 6
christian louboutin shoes
cheap nfl
nike stores
chanel bags online
reebok outlet
abercrombie and fitch outlet
north face jackets clearance
christian louboutin sale
coach factory outlet
nike running shoes
cheap polo shirts
ugg boots
jordan 13
salvatore ferragamo shoes
polo shirt
coach purses
michael kors sale
new balance shoes
converse shoes sale
tods outlet
michael kors discount handbags
canada goose outlet
abercrombie outlet online
dior outlet
coach factory outlet
rolex watches for women
burberry outlet
rolex mens watches
hermes bags
polo ralph lauren outlet
20150922hxt

dong dong said...

201510.17dongdong
hollister clothing
ugg boots
Coach Factory Handbags Outlet Store
Louis Vuitton Neverfull Tote Bag
Louis Vuitton Outlet Stores Usa
coach factory outlet
ugg boots
Jordan 3 Retro 2015
Official Coach Online Factory Sale
michael kors outlet
uggs outlet
Louis Vuitton Purses For Cheap
michael kors outlet online
Michael Kors Handbags Clearance Outlet
Canada Goose Outlet Online
Ugg Boots Outlet Clearance,Cheap Uggs On Sale Discount For Women
Toms Outlet Store Online
michael kors outlet
canada goose outlet,canada goose jackets,canada goose online,canada goose sale
michael kors outlet
Authentic Louis Vuitton Bags Discount
fitflops sale clearance
coach outlet
michael kors bags
Coach Factory Outlet Clearance
louis vuitton outlet online
ray-ban sunglasses
uggs clearance
cheap ugg boots
timberland outlet
Ralph Lauren Polo Shirts Clearance
New Michael Kors Handbags Outlet Online
cheap oakley sunglasses
cheap ugg boots
ugg outlet

Jianbin Jianbin said...

jianbin1031
mbt sneakers
michael kors uk
ugg boots
new york knicks
louis vuitton outlet online
michael kors outlet
tory burch shoes
replica handbags
michael kors,michael kors canada,michael kors handbags,michael kors outlet,michael kors outlet canada
michael kors handbags clearance
polo ralph lauren outlet
cheap oakley sunglasses
oakley outlet online
longchamp outlet online
basketball shoes
winter jackets outlet
coach outlet store
bottega veneta outlet online
oakley sunglasses
louis vuitton bags on sale
tods shoes
ralph lauren sale
seattle seahawks
coach outlet online
air jordan shoes
cheap oakley sunglasses
michael kors handbags,michael kors outlet,michael kors outlet online,michael kors,kors outlet,michael kors outlet online sale,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors
michael kors outlet online
nike free
ray-ban sunglasses
washington redskins
ugg outlet
hollister clothing store
michael kors handbags

chenlina said...

chenlina20151104
cheap air max
uggs outlet
true religion outlet
louis vuitton outlet
toms wedges
oakley sunglasses
cheap toms
abercrombie and fitch
timberland outlet
ray ban sunglasses
michael kors outlet
uggs on sale
louis vuitton bags
canada goose outlet
abercrombie & fitch
abercrombie kids
the north face
uggs boots
uggs boots for women
louis vuitton handbags
uggs uk sale
coach outlet store online
michael kors outlet
mulberry handbags
michael kors handbags
louis vuitton handbags
ugg clearance
canada goose outlet
longchamp outlet
ugg slippers
ugg boots
hollister uk
beats by dre
hollister co
abercrombie and fitch
michael kors outlet
women ugg boots
michaek kors outlet
ugg boots for women
ugg sale
as

Gege Dai said...

20160116xiaodaige
michael kors outlet online
christian louboutin,louboutin,louboutin outlet,louboutin outlet italia,scarpe louboutin
fitflops clearance
mulberry handbags
jordan shoes 2015
air force 1 shoes
kobe shoes
oakley sunglasses canada
longchamp handbags outlet
instyler ionic styler
rolex watches
fitflop sale
christian louboutin outlet
ugg boots
michael kors handbags outlet
ray-ban sunglasses
louis vuitton handbags
ralph lauren outlet
michael kors outlet online
cheap ray ban sunglasses
michael kors uk
basketball shoes,basketball sneakers,lebron james shoes,sports shoes,kobe bryant shoes,kobe sneakers,nike basketball shoes,running shoes,mens sport shoes,nike shoes
true religion jeans sale
nfl jerseys
coach factory outlet
herve leger dresses
air jordan 13
true religion jeans
true religion jeans
rolex watches,rolex watches,swiss watches,watches for men,watches for women,omega watches,replica watches,rolex watches for sale,rolex replica,rolex watch,cartier watches,rolex submariner,fake rolex,rolex replica watches,replica rolex
hermes outlet
uggs outlet
michael kors handbags sale
tory burch outlet online
ugg boots clearance,ugg australia,uggs on sale,ugg slippers,uggs boots,uggs outlet,ugg boots,ugg,uggs

Libin Huang said...

20160316libinkobe shoes
nike outlet store
michael kors outlet online
cheap mlb jerseys
cheap nfl jerseys
futbol baratas
louis vuitton outlet
nfl jerseys
kobe bryants shoes
louis vuitton outlet online
mulberry uk
air jordan shoes
michael kors outlet
soccer jerseys
nike free 5
air force 1 shoes
ray ban sunglasses
louis vuitton outlet
ray ban sunglasses
rolex watches
michael kors handbags
cheap jordans
michael kors handbags
puma outlet
longchamp handbags
michael kors outlet store
michael kors wallet sale
ed hardy clothing
hermes belt for sale
pandora outlet
louis vuitton bags
air jordan shoes for sale
true religion jeans
cheap jordans
thomas sabo outlet

dong dong23 said...

kobe bryant shoes
air jordan retro
michael kors handbags
michael kors outlet
toms
louis vuitton handbags
louis vuitton outlet
coach factory outlet
toms outlet
mont blanc pens
oakley sunglasses
michael kors outlet online
toms shoes
coach factory outlet
coach outlet
tiffany and co
gucci shoes
michael kors outlet
polo ralph lauren
coach outlet
gucci outlet
jordans
michael kors outlet
abercrombie & fitch
nike trainers
tods outlet
nike huarache
coach outlet store online
cheap jordan shoes
tory burch outlet
nike free run 2
true religion outlet
rolex watches
insanity workout
michael kors outlet online
michael kors uk
ugg outlet
ray ban sunglasses
asics running shoes
michael kors handbags
20164.20wengdongdong

Gege Dai said...

mac cosmetics
new york jets jerseys
san diego chargers jerseys
seattle seahawks jerseys
air jordan 11
ed hardy clothing
texans jerseys
houston texans jerseys
cleveland cavaliers jersey
vikings jerseys
jaguars jersey
hollister canada
cleveland browns jersey
eagles jerseys
oklahoma city thunder jerseys
nike free running
valentino outlet
golden state warriors jersey
air max uk
new balance outlet
saints jerseys
minnesota vikings jersey
puma outlet
oklahoma city thunder
foamposite shoes
puma shoes
polo pas cher
nike roshe run shoes
carolina jerseys
miami dolphins jerseys
ysl outlet online
cleveland cavaliers jerseys
tennessee titans jerseys
new york giants jerseys
cleveland cavaliers
linyuan0428

Hua Cai said...

christian louboutin outlet
coach outlet online
michael kors factory outlet
cazal sunglasses
asics
ralph lauren
ray ban sunglasses
michael kors outlet
fitflops clearance
calvin klein underwear
polo ralph lauren
michael kors handbags sale
michael kors outlet
michael kors bags
mcm backpack
ralph lauren uk
ferragamo outlet
michael kors handbags
mulberry handbags
versace sunglasses on sale
swarovski crystal
true religion uk
true religion outlet
michael kors online outlet
coach outlet online
michael kors handbags
michael kors outlet
coach outlet canada
cheap nba jerseys
michael kors outlet
fitflops sale
true religion jeans sale
tiffany outlet
tiffany jewellery
coach outlet
20160517caihuali

dong dong23 said...

louis vuitton
coach factory outlet
kate spade
kate spade handbags
nike outlet store
christian louboutin
oakley sunglasses wholesale
lebron james shoes
lebron james shoes
michael kors handbags
true religion shorts
pandora jewelry
jordan retro
louis vuitton outlet
coach factory outlet
toms
nike outlet
ray ban sunglasses
coach outlet
michael kors handbags
christian louboutin outlet
michael kors outlet
nike huarache shoes
mont blanc pens
coach outlet
jordan concords
fitflops
louis vuitton handbags
true religion
coach outlet
nike blazers
adidas superstar
ray ban sunglasses
ray ban wayfarer
louis vuitton outlet
giuseppe zanotti sneakers
michael kors handbags
asics shoes
abercrombie
michael kors outlet clearance
20166.4wengdongdong

Gege Dai said...

mcm outlet
oakley sunglasses
nike free 5.0
mulberry handbags sale
camisetas futbol baratas
prada sunglasses
nike roshe
michael kors outlet
fitflops outlet sale
louis vuitton pas cher
lacoste shirts
new balance shoes
michael kors outlet store
true religion uk
michael kors handbags
adidas uk
nike air max 90
coach outlet online
ralph lauren shirts
ralph lauren outlet
chaussure louboutin
louis vuitton outlet store
mlb jerseys
prada outlet online
cheap nfl jerseys
jordan pas cher
coach outlet
louis vuitton outlet
tiffany outlet
tiffany outlet
montblanc pens
snapbacks wholesale
coach outlet clearance
mulberry outlet,mulberry handbags outlet
polo ralph lauren
czq20160712

xjd7410@gmail.com said...

michael kors outlet
oakley sunglasses
coach outlet
coach outlet
michael kors outlet
jordan 13
toms shoes
coach factory outlet
ray bans
ralph lauren uk
lebron 11
jordan 6
timberland outlet
cheap oakley sunglasses
kevin durant shoes 7
louis vuitton outlet
true religion outlet
rolex watches
michael kors purses
ralph lauren polo shirts
michael kors outlet
christian louboutin shoes
tory burch outlet
ralph lauren outlet
cheap nfl jerseys
ray ban sunglasses discount
toms outlet
insanity workout
mont blanc pens cheap
chenyingying2016803

Post a Comment

Please share what you think about today's thoughts by posting a comment here.