Find Your Car

Wednesday, December 26, 2012

1959 Rambler American

Advertising claimed, "crisp clean lines" of the 1959 Rambler American "will remain in style for years to come."
 American Motors laid the Hudson and Nash names to rest at the end of the 1957 selling season. The independent automaker pinned its future on the compact Rambler. The company was on its way up, taking 12th place in the US market that year.

The Canadian operation was shut down in August of 1957 because the plant on Toronto's Danforth was losing money. The underlying problem was that not enough components were manufactured in Canada. Tax and duty on the imported parts made the cars too expensive.

The 1958 Rambler was stylish but the lineup lacked two-door models.

While the Rambler name was doing extremely well, there was a serious gap in the product lineup. Dealers and product planners alike noted there were no two-door models. Executives knew there was no money to tool up any two-door cars. Some magic wand needed to be waved and waved quickly of American Motors was to survive and grow.

George Romney, the company's CEO went to Britian where he held exploratory talks with Austin. Austin already built the charming little Metropolitan for American Motors.  Romney hoped to purchase the company. Its small car expertise was exactly what American Motors needed. The Longbridge automaker's models nicely complimented AM's lineup and the two product lines would sell well in the North American market.

Metropolitan was built for American Motors and imported from the United Kingdom.

The British automaker was not interested in a more cozy arrangement with American Motors. Romney then went to Wolfsburg, West Germany and offered to merge AM with Volkswagen. He was rebuffed there, too.

So, in a sleight-of-hand movement that astonished the automobile industry, Romney ordered the dies for the the 1955 Rambler be brought out of storage and put back into production. No manufacturer had ever resurrected a model from the past and offered it to the public. It was a daring, gutsy gamble. Romney calculated the car would do well.

The 1955 Nash Rambler Custom Country Club.

The discontinued Rambler had garnered the highest resale value of any North American-built car for several years in a row. It was held in highest esteem by consumers. Before being reintroduced, the styling was freshened up a bit. The steel tartan grille gave way to a fine-mesh affair and rear wheelwells got fuller cutouts. Vice President Roy Chapin's suggestion to turn the taillights upside down gave a new look and saved precious retooling dollars. 

The 1958 Hillman Minx was direct competition to the Rambler American.

The names committee put forward several possible monikers for the newest Ramber. Suggestions included 100--for the 100-inch (2 540-millimetre) wheelbase but the name finally chosen was American. Its intended targets were European imports with names like Ford Anglia, Hillman Minx, Opel Rekord, Renault Dauphine, Vauxhall Victor, Fiat 1100, Simca Arronde and the biggest competitor of all--Volkswagen.

One AMC official told this author that there was talk of selling the car in Canada as the Rambler Canadian but that never materialized.

The 1958 Rambler American two-door sedan sold for $2,398 in Super trim and weighed in at  1 113 kilos (2,500 pounds).

In January of 1958 the smaller American was trotted out as a two-door model in Super trim or the lesser appointed Deluxe. There was no pretense that this was a new car, advertising boldly proclaimed that the American was "here by popular demand." The plain, eight-page black and white sales folder emphasized the economy and thrift of owning a Rambler American.


Options were held to a minimum. Flash-O-Matic transmission eliminated the clutch, or one could order overdrive. The famed Weather-Eye heater was the best in the industry. (General Motors bought AMC's heaters and air-conditioning units for all of its cars.) One could order a manual-tune radio, an electric clock, a glove box light, a custom steering wheel, the famous Airliner reclining seats and foam padding for the rear seat. Outside there were two-tone colour combinations to consider, a mirror (driver's side only), Solex glass, undercoating, heavy-duty springs and shocks, full-wheel discs, and optional tire choices. Under the hood one could have the optional oil bath air cleaner and the extra-cost windshield washer. 



In a decade of wretched excess, people believed that the simple, understated Rambler was synonymous with lasting design, quality and durability. More than 30,000 of the two-door Rambler Americans scooted out the factory doors. Sales more than tripled for the marque. It was the new American that provided the extra boost to push American Motors into the black for the first time since the company came into being in 1954. With $26 million profit on sales of 162,000 units during the model year, the little independent captured seventh place in the sales game.

The Playmates hit Beep Beep was on the Top 40 chart for twelve weeks in 1958.

Ramblers were more than cars, they represented a desirable lifestyle. The marque was immortalized when the pop singing group, The Playmates, recorded Beep! Beep! in 1958. The catchy ballad told the tale of a little Nash Rambler that undertook to pass a Cadillac on the highway. Underdog Rambler won the day and consumers felt downright good about themselves and their Ramblers. Like Rambler itself, the song rose to the top of the charts, hitting the number four spot.

The 1959 Lark by Studebaker was Rambler's first home-grown competition.

The next fall styling stood pat for the Rambler American. Studebaker's new Lark would take but a few sales from Rambler and The Big Three had yet to level their guns at the independents with their own compact cars. Rambler's lineup was good looking and looking good. From flagship Ambassador to the tiny Metropolitan, Rambler dealers had it all and all under one roof.

The 1959 Rambler American two-door station wagon boosted sales significantly for American Motors.

The American family got a new and very welcome addition as the two-door station wagon made its debut. Consumers demanded the common-sense Ramblers as a business depression deepened. The adorable continental spare was added to the option list as was an inside tilt rear-view mirror and a heavy-duty cooling unit.

More than 90,000 Americans were sold in the US in 1959, driving Rambler up the sales ladder to fourth place. Profits of USD$60 million were realized on net sales of USD $869 million.

1959 Rambler Americans were built in Kenosha, Wisconsin and exported to Canada.


Visit my old car website at: The Oilspot Eh!

Copyright James C. Mays 2000
 All rights reserved.

65 comments:

Shanthi Cabs said...

Fantastic Article ! Thanks Lovely Tours and Travels in Madurai

Rajesh said...

The girls here with us would never call you once your booking is over. This is one of the reasons why we here at the house ofGurgaon Hotels Sex Servicehave earned ourselves a great reputation and a goodwill that is surely unmatchable. Check our other Services...
Gurgaon Sex Service
Escorts Service in Gurgaon
Female Escorts in Gurgaon
Call Girls in Gurgaon
Gurgaon Escorts Service
Russian Escorts in Gurgaon
About Sex Service in Gurgaon
Sexy Call Girls in Gurgaon

Jackson said...

A bath sponge and the head on a glass of beer are examples of foams.
insulation contractors Buffalo

haseeb raza said...

GoViral Prime will never ask any sensitive information. Just provide us with your account username or the link of the post that you want to Go Viral and see the magic in a few hours! We will proceed with your order as fast as possible!먹튀검증업체

안전한놀이터 said...

Awesome article! I want people to know just how good this information is in your article. It’s interesting, compelling content. Your views are much like my own concerning this subject 안전한놀이터 It touched me a lot. I would love to hear your opinion on my site. Please come to the site I run once and leave a comment. Thank you.

안전놀이터모음 said...

We stumbled over here by a different website and thought I might check things out. I like what I see so now i am following you. Look forward to finding out about your web page again. 안전놀이터모음

메이저토토사이트 said...

Hello! I could have sworn I've been to this site before but after checking through some of the post I realized it's new to me. Nonetheless, I'm definitely happy I found 메이저토토사이트 and I'll be book-marking and checking back frequently!

안전놀이터순위 said...

I’m not sure exactly why but this weblog is loading incredibly slow for me. Is anyone else having this problem or is it a problem on my end? I’ll check back later on and see if the problem still exists. 안전놀이터순위

토토사이트순위 said...

Hello, I am one of the most impressed people in your article. 토토사이트순위 I'm very curious about how you write such a good article. Are you an expert on this subject? I think so. Thank you again for allowing me to read these posts, and have a nice day today. Thank you.

alone said...

I’d like to thank you for the efforts you’ve put in writing this blog. I’m hoping to view the same high-grade blog posts by you in the future as well. In truth, your creative writing abilities has inspired me to get my own blog now. keonhacai

안전토토사이트 said...

I had a lot of fun at this Olympics, but something was missing. I hope there's an audience next time.안전토토사이트

먹튀검증업체 said...

Hi there, I simply hopped over in your website by way of StumbleUpon. Now not one thing I’d typically learn, but I favored your emotions none the less. Thank you for making something worth reading. 먹튀검증업체

haseeb raza said...

Much thanks to you to such an extent. That will be valuable to everyone who uses it, including myself.
waec gce expo site

haseeb raza said...

This is such an amazing blog, meaningful content with some meaning unlike those useless blogs on the internet. entertainment news

안전놀이터추천 said...

Hello, I am one of the most impressed people in your article. 안전놀이터추천 I'm very curious about how you write such a good article. Are you an expert on this subject? I think so. Thank you again for allowing me to read these posts, and have a nice day today. Thank you.

haseeb raza said...

awesome post i really enjoyed reading this article which explained everything in very easy manner. i will visit this blog once again to get such an important information which i keep on regularly looking for North American Bancard ISO Program

haseeb raza said...

Much thanks to you to such an extent. That will be valuable to everyone who uses it, including myself.Rekomendasi Saham

Haseeb said...

Nice knowledge gaining article. This post is really the best on this valuable topic.Analisa Harga Saham

메이저토토 said...

This is very interesting, You are a very skilled blogger. I've joined your rss feed and look forward to seeking more of your wonderful 메이저토토. Also, I have shared your website in my social networks!

안전놀이터추천 said...

Hey there! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new to me. Nonetheless, I’m definitely happy I found it and I’ll be book-marking and checking back frequently 안전놀이터추천

먹튀 said...

As soon as I noticed this internet site I went on reddit to share some of the love with them. 먹튀

메이저놀이터추천 said...

We are looking for a lot of data on this item. In the meantime, this is the perfect article I was looking for . Please post a lot about items related to 메이저놀이터추천 !!! I am waiting for your article. And when you are having difficulty writing articles, I think you can get a lot of help by visiting my .

메이저안전놀이터 said...

That's a great article! The neatly organized content is good to see. Can I quote a blog and write it on my blog? My blog has a variety of communities including these articles. Would you like to visit me later? 메이저안전놀이터

magosucomyang said...

Thanks for your marvelous posting! I actually enjoyed reading it, you could be
a great author.I will remember to bookmark your blog and will
eventually come back from now on. I want to encourage you to continue your great
writing, have a nice weekend!국내경마

온라인바카라 said...

Thanks for the fantastic blog. Where do you get that kind of information written in such a perfect way? Right now I'm doing a noisy presentation and I'm looking for such great information. 온라인바카라

크레이지슬롯 said...

This is the perfect post. It helped a lot. If you have time, please come to my site and share your thoughts. Have a nice day. 크레이지슬롯

안전놀이터 said...

What a nice post! I'm so happy to read this. 안전놀이터 What you wrote was very helpful to me. Thank you. Actually, I run a site similar to you. If you have time, could you visit my site? Please leave your comments after reading what I wrote. If you do so, I will actively reflect your opinion. I think it will be a great help to run my site. Have a good day.

haseeb raza said...

Hello sir, your web site is lovingly serviced and saved as much as date. So it should be, thanks for sharing Kanada viisataotlus


NOMO said...

I am very happy to read this post! The content has been very helpful to me. Thank you. Actually, I run a site similar to yours. If you have time, would you mind visiting my site? 우리카지노 After reading what I wrote, please leave a comment. If you do, we will consider it. It will be of great help to the operation of the site. Have a nice day.

사설토토사이트 said...

This is the perfect post.사설토토사이트 It helped me a lot. If you have time, I hope you come to my site and share your opinions. Have a nice day.


카지노사이트검증 said...

It's so nice to know you. I hope you also welcome me.카지노사이트검증If you welcome me, please visit my blog and write. My blog is on It's hard because of Covid - 19, but let's do our best!!


토토사이트추천 said...

What a nice post! I'm so happy to read this. 토토사이트추천 What you wrote was very helpful to me. Thank you. Actually, I run a site similar to you. If you have time, could you visit my site? Please leave your comments after reading what I wrote. If you do so, I will actively reflect your opinion. I think it will be a great help to run my site. Have a good day.

haseeb raza said...

I am very happy to read this post! The content has been very helpful to me. Thank you. Actually, I run a site similar to yours. If you have time, would you mind visiting my site? Canada Visa Application

메이저사이트순위 said...

Hi there, I simply hopped over in your website by way of StumbleUpon. Now not one thing I’d typically learn, but I favored your emotions none the less. Thank you for making something worth reading. 메이저사이트순위

keonha cai said...

I accidentally searched and visited your site. I still saw several posts during my visit, but the text was neat and readable. I will quote this post and post it on my blog. Would you like to visit my blog later? keonha cai


leekim21212 said...

I am regular visitor, how are you everybody?
This article posted at this website is in fact good
I 토토사이트

카지노사이트검증 said...

What a nice post! I'm so happy to read this. 카지노사이트검증 What you wrote was very helpful to me. Thank you. Actually, I run a site similar to you. If you have time, could you visit my site? Please leave your comments after reading what I wrote. If you do so, I will actively reflect your opinion. I think it will be a great help to run my site. Have a good day.


바카라사이트 said...

I finally found what I was looking for! I'm so happy. 바카라사이트 Your article is what I've been looking for for a long time. I'm happy to find you like this. Could you visit my website if you have time? I'm sure you'll find a post of interest that you'll find interesting.


꽁머니 said...

I hope you can help me. I've been thinking about this for a long time, but I'm not getting it resolved.꽁머니


메이저놀이터 said...

Hello, I'm happy to see some great articles on your site. Would you like to come to my site later? My site also has posts, comments and communities similar to yours. Please visit and take a look 메이저놀이터

메이저놀이터추천 said...

I've been troubled for several days with this topic. 메이저놀이터추천, But by chance looking at your post solved my problem! I will leave my blog, so when would you like to visit it?


haseeb raza said...

Thank you for posting this article. I really reading it. anime girl

토토사이트 said...

My programmer is trying to convince me to move to .net from 토토사이트. I have always disliked the idea because of the expenses. But he's tryiong none the less.

먹튀검증 said...

I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article :D 먹튀검증


오공슬롯 said...

I am very happy that I found the article I was looking for. I have similar thoughts as you. Please visit my blog and rate my thoughts. Thank you. 오공슬롯

sòng bạc said...

When I read your article on this topic, the first thought seems profound and difficult. There is also a bulletin board for discussion of articles and photos similar to this topic on my site, but I would like to visit once when I have time to discuss this topic. sòng bạc


우리카지노 said...

I was impressed by your writing. Your writing is impressive. I want to write like you.우리카지노 I hope you can read my post and let me know what to modify. My writing is in I would like you to visit my blog.


Unknown said...

Extremely decent blog and articles. I am realy extremely glad to visit your blog. Presently I am discovered which I really need. I check your blog regular and attempt to take in something from your blog. Much obliged to you and sitting tight for your new post.메이저사이트모음

메리트카지노 said...

Hello! Nice to meet you, I say . The name of the community I run is 메리트카지노, and the community I run contains articles similar to your blog. If you have time, I would be very grateful if you visit my site .

SEO LOCAL said...

Si deseas aprender las denominaciones oficiales (en catalán) utiliza el juego en catalán: comarcas de catalunya. On es? Localización. Localización. Continente.
mejortorrent1- Podrás descargar peliculas y series divx en español con torrents para bittorrent, siempre a la última con películas y otras muchas descargas!
La forma más rápida de consultar tu cita SEPE, es hacer una rápida llamada al número de teléfono oficial del INEM: 900 81 24 00
Mapamundis de todo tipo para imprimir ? Políticos y Físicos ? Imágenes de mapas del mundo de gran tamaño y definición HD ? Encuentra tu planisferio
Shillong Teer Common Number — Shillong Teer Result 13-12-2021, Shillong Teer Hit Number, Morning Common Number. Are you searching Shillong Teer Result,
Get fastest updated Teer results online here. We provide Shillong Teer results, Khanapara Teer results, Juwai Teer Results, Night Teer results online fast.

우리카지노 said...

I've been looking for photos and articles on this topic over the past few days due to a school assignment, 우리카지노 and I'm really happy to find a post with the material I was looking for! I bookmark and will come often! Thanks :D


casinoonline said...

Why couldn't I have the same or similar opinions as you? T^T I hope you also visit my blog and give us a good opinion.casino online

roulette said...

This is the post I was looking for roulette I am very happy to finally read about the Thank you very much. Your post was of great help to me. If you are interested in the column I wrote, please visit my site .

안전한놀이터 said...

That's a really impressive new idea! 안전한놀이터 It touched me a lot. I would love to hear your opinion on my site. Please come to the site I run once and leave a comment. Thank you.

슬롯사이트 said...

This is a very interesting post. Thank you for posting a lot of interesting posts. And please visit my site!~! The name of the site is 슬롯사이트 .

CasinoMecca said...

CasinoMecca

먹튀검증업체 said...

I like the helpful info you provide in your articles. I’ll bookmark your blog and check again here frequently. I’m quite sure I’ll learn plenty of new stuff right here! Good luck for the next. 먹튀검증업체

메이저토토사이트 said...

Hey, I simply hopped over in your web page by means of StumbleUpon. Not one thing I might in most cases learn, however I favored your feelings none the less. Thank you for making something price reading. 메이저토토사이트

바카라커뮤니티 said...

You ought to be a part of a contest for just one of the finest blogs on the web. I am going to suggest this site. 바카라커뮤니티 I hope you can read my post and let me know what to modify. My writing is in I would like you to visit my blog.

메이저토토 said...

This is very interesting, You are a very skilled blogger. I've joined your rss feed and look forward to seeking more of your wonderful 메이저토토. Also, I have shared your website in my social networks!

CasinoMecca said...

CasinoMecca

사설토토^^^ said...

I’m thinking some of my readers might find a bit of this interesting. Do you mind if I post a clip from this and link back? Thanks 사설토토

Anonymous said...

While looking for articles on these topics, I came across this article on the site here. As I read your article, I felt like an expert in this field. I have several articles on these topics posted on my site. Could you please visit my homepage? 토토사이트모음

casino online said...

I've been troubled for several days with this topic. casino online, But by chance looking at your post solved my problem! I will leave my blog, so when would you like to visit it?

바카라게임사이트 said...

It's amazing. I want to learn your writing skills. In fact, I also have a website. If you are okay, please visit once and leave your opinion. Thank you. 바카라게임사이트
gyyhk

Post a Comment

Please share what you think about today's thoughts by posting a comment here.